One of Google’s core values is “Don’t be evil.” [Note: it’s not “do no evil.” Why not? Personally, I think it’s because it’s impossible to exist in this world without someone, somewhere perceiving some action you do as evil.
Ture – I just realized that Google’s core value is “Don’t be evil” and not “do no evil”. As Matt points out, it’s hard to be everything to every one all the time.
For me – Google foremost stands for one word “Trust”. I trust Google and that’s why I let Google manage a lot of my data. I trust Google that that’s why I allow it to collect information so that I can get a better experience using it’s product. I trust Google that it will do the right thing by me and not break my trust!