OM: So how do you think people should think about Twitter? Like electricity — you don’t even think about it; it’s just there?
Ev: [Laughs] I would like people to know they’re using Twitter but they shouldn’t have to think about *how* to use Twitter.
That last sentence from the interview is well said. Everybody should think for themselves as to what they want from the tool (Twitter) and how to get the most out of it. After all everybody’s needs are different too.