Recently I read Seth Godin’s book – Poke The Box
http://www.amazon.com/Poke-Box-Seth-Godin/dp/1936719002. The book does
get it point across and I am happy that I took the time to read the
book. Easily the best return I have got on my $1 ever!
But one thing I will like to point out is first Poke The Box and
identify your PURPOSE. You can start and ship lot of things but might
not be as effective if they are not aligned to your purpose. Yes it
has to be your purpose! On the other hand if your purpose is clear you
will be starting a lot more things and shipping them.