the world’s largest social network has lost 6m US visitors, a 4% fall, according to analysis firm SocialBakers. In the UK, 1.4m fewer users checked in last month, a fall of 4.5%. The declines are sustained. In the last six months, Facebook has lost nearly 9m monthly visitors in the US and 2m in the UK.
I have to agree not because I have access to more statistics but I can observe statistics in my own timeline. From few hundred people that I follow from across the world, the individual usage has dropped. These people are not celebrities but average Facebook users.
My timeline for the most part is filled with updates on pages and other celebrity stars (mostly in the tech world). My friends are not logging onto Facebook as much or as often. The common word I hear from the lot is “we are bored!” and “there is nothing new to check..”. Same as the study, I am finding more sharing activities from my Indian friends compared to those from US, UK and Australia.
I am finding that less updates from friends also means less interactions and hence less time spend on Facebook – and this is not a bad thing at all.