Are you listening to the heartbeat of needs and wants?
In today’s fast paced world, what do you do to get a person’s attention? A wise man once explained me that people pump out heartbeats of needs and wants. A simple yet effective way to connect to the other person and hold their attention is to hear those heartbeat of needs and wants. Those needs and wants will represent their interest. Capture that interest and you have their attention. Fail to do that and you have nothing in common. Wrap those needs and wants as part of your product or service and you got business. Simple! Yes, but how many of us put other people’s interest ahead of ours?
