Are you measuring the right things?

Data does not equal insights and lot of data does not automatically become lots of insight. Recently I have met few people who are obsessed with the amount of data they have but don’t have a clear purpose of what they will be doing with the data.

Even before you start mining the data, ask yourself a simple question “am I measuring the right things?”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s