Stories that are more interesting

piccole grandi storieHow to tell how great or bad some products are and the impact they are having on a person’s life? Listen to the stories. Listen to their stories talking about them and their life and how a product or a service fits into that. That certainly makes up for a good story and provides better answers than asking them how they use a product or a service.

Stories immersed with emotions and passion are more powerful then reading or listening to a product review.

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