Problem: To design really cool, functional and appealing toys
Situation: The market is full of expensive and cheap crap and most of it is shit design and crap products [in Steve Jobs terms]
Required: A person/organisation who can lead the way and design usable and appealing toys both for parents and children alike
As a parent of two kids, toy shopping has never been a pleasant experience for me. Key reason, most of the stuff on the shelves is badly packaged including over packaging, toys not designed well and are not really appealing. This might be more the case when you start loving and appreciating the design and user experience philosophy.
A toy should not only be appealing to it’s main users – children but adults alike. It should be a joy thing to use just like using iPhone or iPad is for the young kids! There is a huge room for a person or an organisation to make their mark in the toy industry. Someone like with abilities of Steve Jobs! Comeon and revolutionise the world!